Bulletin Wireless, the Text Engine behind Air New Zealand

Bulletin Wireless is facilitating text messaging services for Air New Zealand to enable the rapid transmission of text data to their work force and provide notification service to their clients.

The core technology behind the Bulletin Messenger service is Bulletin Connect, a product developed totally in-house by Bulletin Wireless and provides Air New Zealand with a powerful messaging interface which can also be utilised via XML/SOAP/.NET Interface. The service enables Air NZ to deliver text message alerts quickly and Bulletins IP facilitates a seamless reply routing to the correct originator of the message.

Air New Zealand's Manager of Airline Operations Rod Butchers says the software allows the company to rapidly communicate with selected groups of employees using mobile devices. "Duty controllers and Airlines Operations staff are able to text message operational updates to a variety of different user groups on several different mobile platforms. The technology is used daily to communicate fleet status and timetabling information."

Bulletin's president, Bruce Herbert, said that Air New Zealand's launch of Bulletin Messenger is a key example of the changing nature of SMS. "SMS messaging is growing up," said Mr. Herbert. "People used to think that SMS was only for kids, but we believe that SMS is extremely important to the future of business communications. We have made SMS simple to use, secure to operate, cost effective to utilize and easy to integrate with existing technology".

About Air New Zealand

Air New Zealand is New Zealand's national flag carrier, an international and domestic airline group which provides air passenger and cargo transport services within New Zealand, as well as to and from Australia, the South West Pacific, Asia, North America and the United Kingdom.

About Bulletin Wireless New Zealand

Bulletin Wireless New Zealand provides the 'middleware' platform behind Vodafone's Web2Text and TextMail services and Telecom's e-Text offering. Bulletin currently has more than 500 large corporations around the world using its software and services and was recently selected to provide services to the Ministry of Defense in the UK.

All research and development for the US-based parent company is has been handled at their Queen St, Auckland offices since 2000 where it currently employs 12 people. The company's data centre is housed on North Shore in Auckland, with additional facilities in Sydney, Atlanta and London.