Mobile subscribers make up an estimated 3.1 billion of the 6.6 billion global population (source: Portia Research). This is forecast to grow to 4.9 billion subscribers, by 2012.
Text, MMS, IM and Email Messaging to and from these phones is growing rapidly. In 2007 it was estimated that just over 2,000 billion text messages were sent. This is forecast to be almost 2,500 billion in 2008, reaching close to 4,000 billion by 2012. The inherent benefits of sending and receiving data messages on mobile phones is driving this demand globally.
An increasing amount of this demand for mobile communication involves messaging between computers or software-systems and mobile phones. Examples of this which are growing rapidly in popularity as the preferred and most effective form of communication are:
- Text messaging, Instant-Messaging and MMS from a computer for business and personal use.
- Automatic server-alerts to employees and customers
- Email access on mobile phones
- Permission-based advertising or marketing
- Subscription and ad-hoc information requests, such as sports scores and weather reports.
- Voting and Entertainment including TV shows, games, competitions and quizzes
The benefits of these forms of communication, including convenience, immediacy, ease-of-use and cost-efficiency will continue to rapidly drive growth in mobile messaging. People across the world are turning to mobiles as a constant companion for communication and information. Bulletin meets this demand by constantly developing and providing our customers with unique and superior performance products and services.
