Using QR Codes To Power Your SMS Marketing Campaign

QR (Quick Response) codes are gaining popularity due to their mass adoption by larger global brands and the fact they can carry quite a lot of information. You may have seen these little squares used on labels of your favourite soda, or perhaps on a billboard or magazine advert. QR codes can carry a myriad of information, in fact you’d be amazed at how much can be stored within a QR code and you’d also be surprised to find out that due to nifty error correction up to 30% of the QR code can be damaged with the resultant [...]

SMS is dead, yeah right!

We’ve all heard the hype over the past 10 years with media and bloggers proclaiming that today is the day SMS died. Heard these before…

  • MMS will kill SMS
  • ‘Push to talk’ will kill SMS (actual quote from a  Telco executive)
  • Blackberry Messenger will kill SMS
  • Email on Smart Phones will kill SMS
  • iMessage has killed TXT

Poor wee 160 character SMS/TXT messaging  is the first victim in the marketing of any new service and the first to be bullied in the media and by bloggers.  It’s a simple victim too.  It doesn’t  need the spotlight, nor want it.  It cant afford the spotlight as there is no owner of it with a huge marketing [...]

Rise of the Tablet Market Has Consumers Craving Mobile Content

Bulletin’s Sydney team took a mini field trip Wednesday to attend the seminar “Tablet Media – A Content Revolution” presented by the Australia Interactive Media Industry Association (AIMIA) and Oomph, to gain a little more insight into the rapidly growing tablet market. The event, which was hosted at the KPMG Auditorium in Sydney, featured numerous presentations from industry leaders such as Google, ABC and Haymarket. The overwhelming message from all presenters is that the tablet market is not only vast and expanding, but has also created consumers that posse a never-ending thirst for engaging, interactive content.

As consumers continue to [...]

Infographic: The Benefits of Texting

Brought to you from one of our followers -www.onlinecollegecourses.com


The Benefits of Texting

Bulletin at the Meet the Buyer NZ Government event in Wellington today

Bulletin has long history with Governments at both national and local levels and today hopes to leverage that as we meet more of the people responsible for running our small but perfectly formed country.  The Wellington Meet the Buyer event is being jointly run by the Ministry of Economic Development (MED) and BusinessNZ, and is the first of its kind involving government and business.

Bulletin helps governments and NGO’s with speedy mass communication as well as targeted messaging.  The same services that they use are available to you and your organisation today whether you want to target your users with [...]

Introducing Messenger VI

Sometimes it feels like the more things change the more they stay the same and you are right… Messenger has changed so much in the last 10 years it almost looks exactly the same as it did in 2003.  Sure, we have added new features like email2sms, bulk sender, expanded address books, a mobile interface and more but it looks much the same as it did the night the Govenator said good night to both his families and went off to rescue Cali.

Erin, our new designer, impressed us in her second interview with a vision for the future of Messenger.  It was not hard to see how it would [...]

SMS Merge

Your database plus one email equals oh so many personalised SMS…

TXT, it’s personal right?  Over 90% of SMS messages are opened within minutes of them getting to your customer.  People are engaged with their phone and some even feel that it is an emotional, almost sacred part of them that should not used by anyone but close friends or family.  Break this trust at your peril.

So, you extract all the numbers from your CRM or database and send your message, it might be an overdue notice, your 50% off sale announcement or even your annual check up reminder by SMS.  At [...]

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