Let’s face it – we love to text. We want to text. We NEED to text. We’ll ignore phone calls, delete emails and chuck direct (junk) mail pieces in the garbage bin without hesitation. Why is it then, when we receive a text message we have an almost uncontrollable impulse to respond immediately? Whether in a meeting or actively engaged in a conversation we’ll stop everything to view and or reply to a text message.
Sending a text message garners one of the highest response rates of any communication channel, and organizations large and small are utilizing text messages to drive their communications needs. According to a recent study by [...]