New Ovum Report Reveals Strong Enterprise Appetite for RCS Messaging and Chat Bots While Confirming the Continued Growth of A2P SMS

– A third of businesses ready to use Rich Communications Services (RCS) messaging 

– A quarter are already using Chat bots mostly via chat apps or social media 

– 23% indicate that their use of two-way (actionable) SMS has increased  

 

 

Ovum’s Enterprise Messaging Survey 2017, launched today, explores the rapidly-evolving business-to-consumer communications market, revealing a growing business appetite for more interactive forms of enterprise messaging, including two-way SMS, enhanced SMS such as messaging based on the Rich Communications Standard and Chat bots.

 

The report canvassed 100 companies in seven countries to investigate [...]

By |August 18th, 2017|Uncategorized|

Business Case Study – The value of using SMS/Text Messaging for a well-known hospital

Recently one of our healthcare customers trialed an SMS reminder service to resolve a particular issue for them. They struggled with the number of patients who failed to attend appointments or did not bother to cancel appointments, resulting in more costs and lost revenues than they realised.

 

Bill Cheney (Head of Channels and Enterprise for Bulletin) commented on the Business Case: “Large and small/medium customers are increasingly measuring the value of Corporate SMS not by the cost of the service but by the topline and bottomline contributions to their business.”

 

After implementing the [...]

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