New Ovum Report Reveals Strong Enterprise Appetite for RCS Messaging and Chat Bots While Confirming the Continued Growth of A2P SMS
– A third of businesses ready to use Rich Communications Services (RCS) messaging
– A quarter are already using Chat bots mostly via chat apps or social media
– 23% indicate that their use of two-way (actionable) SMS has increased
Ovum’s Enterprise Messaging Survey 2017, launched today, explores the rapidly-evolving business-to-consumer communications market, revealing a growing business appetite for more interactive forms of enterprise messaging, including two-way SMS, enhanced SMS such as messaging based on the Rich Communications Standard and Chat bots.
The report canvassed 100 companies in seven countries to investigate [...]