SMS still generates the maximum ROI for advertisers in digital marketing today

 

Key highlights:

  • SMS gains more traction from customers than other digital marketing mediums
  • Lack of personal messaging and more of business messaging a reason for higher conversion
  • More chance of targeting and finding out who opened the SMS

 

Do you wonder why you are being bombarded by text messages (SMS) by restaurants, shops, retailers, et al, every day? One word – ROI.

 

Bulletin’s Head of Channels and Enterprise, Bill Cheney, commented: “Companies that want to assess the benefit of this trend for their industry or particular service, should contact Bulletin to discuss the statistics and returns relevant to their [...]

Is SMS making a comeback among messaging apps?

Is SMS making a comeback among messaging apps?

https://www.facebook.com/bulletinnet/

 

  • Skype Lite app introduced a new feature which allows you to send text messages via SMS to friends
  • Facebook Messenger is lending support for the traditional text messaging service SMS
  • Sarahah has risen in popularity as is trending at No.4 in Apple’s App Store

 

Bulletin’s Managing Director Bruce Herbert commented: “We are seeing the divide between companies using corporate SMS to their benefit, and those who are not.  The difference in customer and staff engagement are significantly in favour of A2P message users.”

 

The traditional text messaging service 

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