Bill Cheney, Head of Channels and Enterprise for Bulletin has strong opinions about marketing automation.  At a recent training workshop for Channel Partners he was quoted as saying: “One of the strongest growth areas for A2P messaging within our channels has been marketing automation utilising SMS. In order to remain relevant and make Channel partners’ offerings more compelling to New Zealand and global organisations, Bulletin continues to enhance the services Channel Partners sell.  Channel partners can offer their customers a true omni-channel communication experience harnessing the power of SMS, growth in [...]