Recently, a blog article titled “The Challenges and Future of SMS Technology” was posted. This article argued that “even 21 years after its invention, sending an SMS is hard.” The challenges discussed throughout the article focus on business challenges in regards to text messaging, spam, and more.

But is this true? Is sending a text message hard, even for businesses? Not anymore.

In a recent article for Wired, John Lauer, CEO of ZipWhip, gives us his take on SMS today:

“The text message is and will remain the most ubiquitous medium for messaging. There already are 326 million text enabled mobile number in the U.S., and according to a recent study from the Pew Research Center, 81% of mobile consumers use their phone to send and receive text messages.”

And we agree. Society has grown to rely on the humble text message as its go-to instant communication tool. As the popularity of text messaging has grown, and technology has improved, consumers, businesses, and organizations can now send and receive text messages directly from their computers, tablets, mobile devices, and even online.

Our society loves to text. We NEED to text. With the evolution of the SMS platform, we can text anyone, anywhere in the world, at any time, on nearly any device. SMS has been completely transformed, modernized, and is very much still alive 21 years later.

What do you think about text messaging today?

And furthermore, are new “over-the-top” (OTT) messaging platforms threatening to overtake traditional SMS? Click here to find out more.