New on Bulletin Messenger, two features to enhance your Messaging experience

Secure File Downloads


The Secure File Downloads feature is the ability for a sender to send a link or document via SMS or Chat. The link specified is not accessible to anybody other than the intended recipient or recipients.

This feature allows users to send files of up to 50MB in size securely, with the attachments available to users for up to 6 months. Attachments can be sent to single recipients or to a group of recipients, with the added benefit that Messenger caters for multiple formats of these attachments.


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The integration of Bulletin Messenger [...]

Messaging (SMS and Facebook Messenger) plays a major role in achieving optimal marketing automation

Bill Cheney, Head of Channels and Enterprise for Bulletin has strong opinions about marketing automation.  At a recent training workshop for Channel Partners he was quoted as saying: “One of the strongest growth areas for A2P messaging within our channels has been marketing automation utilising SMS. In order to remain relevant and make Channel partners’ offerings more compelling to New Zealand and global organisations, Bulletin continues to enhance the services Channel Partners sell.  Channel partners can offer their customers a true omni-channel communication experience harnessing the power of SMS, growth in [...]

By |November 3rd, 2017|Uncategorized|

SMS still generates the maximum ROI for advertisers in digital marketing today


Key highlights:

  • SMS gains more traction from customers than other digital marketing mediums
  • Lack of personal messaging and more of business messaging a reason for higher conversion
  • More chance of targeting and finding out who opened the SMS


Do you wonder why you are being bombarded by text messages (SMS) by restaurants, shops, retailers, et al, every day? One word – ROI.


Bulletin’s Head of Channels and Enterprise, Bill Cheney, commented: “Companies that want to assess the benefit of this trend for their industry or particular service, should contact Bulletin to discuss the statistics and returns relevant to their [...]

Is SMS making a comeback among messaging apps?

Is SMS making a comeback among messaging apps?


  • Skype Lite app introduced a new feature which allows you to send text messages via SMS to friends
  • Facebook Messenger is lending support for the traditional text messaging service SMS
  • Sarahah has risen in popularity as is trending at No.4 in Apple’s App Store


Bulletin’s Managing Director Bruce Herbert commented: “We are seeing the divide between companies using corporate SMS to their benefit, and those who are not.  The difference in customer and staff engagement are significantly in favour of A2P message users.”


The traditional text messaging service 

New Ovum Report Reveals Strong Enterprise Appetite for RCS Messaging and Chat Bots While Confirming the Continued Growth of A2P SMS

– A third of businesses ready to use Rich Communications Services (RCS) messaging 

– A quarter are already using Chat bots mostly via chat apps or social media 

– 23% indicate that their use of two-way (actionable) SMS has increased  



Ovum’s Enterprise Messaging Survey 2017, launched today, explores the rapidly-evolving business-to-consumer communications market, revealing a growing business appetite for more interactive forms of enterprise messaging, including two-way SMS, enhanced SMS such as messaging based on the Rich Communications Standard and Chat bots.


The report canvassed 100 companies in seven countries to investigate [...]

By |August 18th, 2017|Uncategorized|

Business Case Study – The value of using SMS/Text Messaging for a well-known hospital

Recently one of our healthcare customers trialed an SMS reminder service to resolve a particular issue for them. They struggled with the number of patients who failed to attend appointments or did not bother to cancel appointments, resulting in more costs and lost revenues than they realised.


Bill Cheney (Head of Channels and Enterprise for Bulletin) commented on the Business Case: “Large and small/medium customers are increasingly measuring the value of Corporate SMS not by the cost of the service but by the topline and bottomline contributions to their business.”


After implementing the [...]

Bulletin Messenger Facebook Integration

From this week Bulletin customers will be able to access Facebook as a channel for customers, contacts and staff in their Messenger communications.


Bruce Herbert, Managing Director at, commented:  “In the same month as Facebook announced reaching 2 billion customers Bulletin announced its Messenger platform integration into Facebook.  We are making every effort to ensure our corporate customers benefit from the reach and popularity of Facebook within the messaging industry. We released a new version of our popular Messenger product on July 3rd, with a feature that allows New Zealand companies and government organisations to integrate with Facebook. Messenger will send and receive Facebook messages while maintaining the high standards of privacy and [...]

What’s new on Bulletin Messenger?

Bulletin has recently updated the Messenger platform to continue to provide our customers with the best-in-breed, feature-rich products to meet and exceed all their messaging requirements. Over our next few posts we will tell you more about the new features and improvements.


Give the new-look Messenger a free try by clicking on this link:

Get started quickly & easily with no software to download

Your trial account includes 10 FREE Messages to send to other users on your account for testing purposes. You can have up to 5 users registered on your account, absolutely FREE. It takes only seconds to get started with no obligation to purchase.



We have also created a bespoke [...]

School-links Messaging Solution


School-links is New Zealand’s leading online communications tool in schools and early childhood centres, delivering hundreds of thousands of important messages every month. School-links help connect schools and their families, staff and supporters and believe in the importance of community engagement in school life and crucially in the safety and security of staff and students. They gained Ministry of Education approval for Early Notification services in 2006 and are the most experienced provider of Absence Management (Early Notification) in New Zealand. School-links uses SMS, powered by Bulletin software, to ensure communication reaches parents in a timely and effective manner.


Alerting parents to absent students or school closures is an essential [...]


15 years ago Bulletin brought mobile handsets into the internet age when we invented and patented the ability to forward email to your phone and reply to it  – the reply being what made this a convenient method of not just checking your email on the road (this was before feature-phones, let alone smartphones) but doing business.

Fast forward to 2016, and our Email2SMS service continues to be a large part of our business. Even though phones have changed dramatically over this time, email2sms continues to be an incredibly useful technology for many business scenarios.

  1. Simplicity
  2. Likely your users are familiar with email, and just as likely they’re already in the [...]

By |February 10th, 2016|Uncategorized|
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