SMS still generates the maximum ROI for advertisers in digital marketing today

 

Key highlights:

  • SMS gains more traction from customers than other digital marketing mediums
  • Lack of personal messaging and more of business messaging a reason for higher conversion
  • More chance of targeting and finding out who opened the SMS

 

Do you wonder why you are being bombarded by text messages (SMS) by restaurants, shops, retailers, et al, every day? One word – ROI.

 

Bulletin’s Head of Channels and Enterprise, Bill Cheney, commented: “Companies that want to assess the benefit of this trend for their industry or particular service, should contact Bulletin to discuss the statistics and returns relevant to their [...]

Is SMS making a comeback among messaging apps?

Is SMS making a comeback among messaging apps?

https://www.facebook.com/bulletinnet/

 

  • Skype Lite app introduced a new feature which allows you to send text messages via SMS to friends
  • Facebook Messenger is lending support for the traditional text messaging service SMS
  • Sarahah has risen in popularity as is trending at No.4 in Apple’s App Store

 

Bulletin’s Managing Director Bruce Herbert commented: “We are seeing the divide between companies using corporate SMS to their benefit, and those who are not.  The difference in customer and staff engagement are significantly in favour of A2P message users.”

 

The traditional text messaging service 

New Ovum Report Reveals Strong Enterprise Appetite for RCS Messaging and Chat Bots While Confirming the Continued Growth of A2P SMS

– A third of businesses ready to use Rich Communications Services (RCS) messaging 

– A quarter are already using Chat bots mostly via chat apps or social media 

– 23% indicate that their use of two-way (actionable) SMS has increased  

 

 

Ovum’s Enterprise Messaging Survey 2017, launched today, explores the rapidly-evolving business-to-consumer communications market, revealing a growing business appetite for more interactive forms of enterprise messaging, including two-way SMS, enhanced SMS such as messaging based on the Rich Communications Standard and Chat bots.

 

The report canvassed 100 companies in seven countries to investigate [...]

By |August 18th, 2017|Uncategorized|

Business Case Study – The value of using SMS/Text Messaging for a well-known hospital

Recently one of our healthcare customers trialed an SMS reminder service to resolve a particular issue for them. They struggled with the number of patients who failed to attend appointments or did not bother to cancel appointments, resulting in more costs and lost revenues than they realised.

 

Bill Cheney (Head of Channels and Enterprise for Bulletin) commented on the Business Case: “Large and small/medium customers are increasingly measuring the value of Corporate SMS not by the cost of the service but by the topline and bottomline contributions to their business.”

 

After implementing the [...]

Bulletin Messenger Facebook Integration

From this week Bulletin customers will be able to access Facebook as a channel for customers, contacts and staff in their Messenger communications.

 

Bruce Herbert, Managing Director at Bulletin.net, commented:  “In the same month as Facebook announced reaching 2 billion customers Bulletin announced its Messenger platform integration into Facebook.  We are making every effort to ensure our corporate customers benefit from the reach and popularity of Facebook within the messaging industry. We released a new version of our popular Messenger product on July 3rd, with a feature that allows New Zealand companies and government organisations to integrate with Facebook. Messenger will send and receive Facebook messages while maintaining the high standards of privacy and [...]

What’s new on Bulletin Messenger?

Bulletin has recently updated the Messenger platform to continue to provide our customers with the best-in-breed, feature-rich products to meet and exceed all their messaging requirements. Over our next few posts we will tell you more about the new features and improvements.

 

Give the new-look Messenger a free try by clicking on this link:

 

https://dashboard.bulletin.net/sign-freetrial/messenger?promocode=messenger

Get started quickly & easily with no software to download

Your trial account includes 10 FREE Messages to send to other users on your account for testing purposes. You can have up to 5 users registered on your account, absolutely FREE. It takes only seconds to get started with no obligation to purchase.

 

 

We have also created a bespoke [...]

Bulletin Integrates SMS services with SugarCRM

CRM is a big user of SMS services, so it’s good to see that Bulletin has partnered up with OSS Groups BusApps team and integrated our messaging gateway into SugarCRM.

SugarCRM is the industry-leading web-based CRM, used by nearly two million users worldwide, named as a Visionary in Gartner’s Magic Quadrant, and rated #1 in Customer Satisfaction by PCMag readers over those from large vendors like Microsoft, Oracle, and Salesforce. Sugar is used by major organisations like IBM, Audi, HTC, Thomas Cook, Reebok, & Virgin Mobile. In New Zealand, users include Lockwood Homes, Smart Trade, Manuka Health and Tru-Test.

SugarCRM uses an open-source technology stack, and offers both on-site and cloud-based [...]

School-links Messaging Solution

Introduction

School-links is New Zealand’s leading online communications tool in schools and early childhood centres, delivering hundreds of thousands of important messages every month. School-links help connect schools and their families, staff and supporters and believe in the importance of community engagement in school life and crucially in the safety and security of staff and students. They gained Ministry of Education approval for Early Notification services in 2006 and are the most experienced provider of Absence Management (Early Notification) in New Zealand. School-links uses SMS, powered by Bulletin software, to ensure communication reaches parents in a timely and effective manner.

Problem

Alerting parents to absent students or school closures is an essential [...]

Email2SMS

15 years ago Bulletin brought mobile handsets into the internet age when we invented and patented the ability to forward email to your phone and reply to it  – the reply being what made this a convenient method of not just checking your email on the road (this was before feature-phones, let alone smartphones) but doing business.

Fast forward to 2016, and our Email2SMS service continues to be a large part of our business. Even though phones have changed dramatically over this time, email2sms continues to be an incredibly useful technology for many business scenarios.

  1. Simplicity
  2. Likely your users are familiar with email, and just as likely they’re already in the [...]

By |February 10th, 2016|Uncategorized|

Bulletin Celebrates over 10 years of enabling two-way SMS in ResMan

Introduction

ResourceWare International Ltd assists companies to gain and retain competitive advantage through the ResMan® Application suite of activity tracking software.
The ResMan® software is a single product with standard configuration files for a number of vertical markets including Recruitment & HR, Community Services, Professional Services, Health & Safety, Training and Case Management providers. These files are then uniquely fine-tuned for each customer, and all set-ups support SMS integration.
The modular end-to-end software is enterprise scalable and user-configurable, empowering customers with the business tools to define, organise and track their own unique workflows and business processes.

Problem

In the highly competitive recruitment market, speed is of the essence among competing agencies [...]

By |January 22nd, 2016|Uncategorized|
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