SMS still generates the maximum ROI for advertisers in digital marketing today


Key highlights:

  • SMS gains more traction from customers than other digital marketing mediums
  • Lack of personal messaging and more of business messaging a reason for higher conversion
  • More chance of targeting and finding out who opened the SMS


Do you wonder why you are being bombarded by text messages (SMS) by restaurants, shops, retailers, et al, every day? One word – ROI.


Bulletin’s Head of Channels and Enterprise, Bill Cheney, commented: “Companies that want to assess the benefit of this trend for their industry or particular service, should contact Bulletin to discuss the statistics and returns relevant to their [...]

Is SMS making a comeback among messaging apps?

Is SMS making a comeback among messaging apps?


  • Skype Lite app introduced a new feature which allows you to send text messages via SMS to friends
  • Facebook Messenger is lending support for the traditional text messaging service SMS
  • Sarahah has risen in popularity as is trending at No.4 in Apple’s App Store


Bulletin’s Managing Director Bruce Herbert commented: “We are seeing the divide between companies using corporate SMS to their benefit, and those who are not.  The difference in customer and staff engagement are significantly in favour of A2P message users.”


The traditional text messaging service 

New Ovum Report Reveals Strong Enterprise Appetite for RCS Messaging and Chat Bots While Confirming the Continued Growth of A2P SMS

– A third of businesses ready to use Rich Communications Services (RCS) messaging 

– A quarter are already using Chat bots mostly via chat apps or social media 

– 23% indicate that their use of two-way (actionable) SMS has increased  



Ovum’s Enterprise Messaging Survey 2017, launched today, explores the rapidly-evolving business-to-consumer communications market, revealing a growing business appetite for more interactive forms of enterprise messaging, including two-way SMS, enhanced SMS such as messaging based on the Rich Communications Standard and Chat bots.


The report canvassed 100 companies in seven countries to investigate [...]

By |August 18th, 2017|Uncategorized|

Business Case Study – The value of using SMS/Text Messaging for a well-known hospital

Recently one of our healthcare customers trialed an SMS reminder service to resolve a particular issue for them. They struggled with the number of patients who failed to attend appointments or did not bother to cancel appointments, resulting in more costs and lost revenues than they realised.


Bill Cheney (Head of Channels and Enterprise for Bulletin) commented on the Business Case: “Large and small/medium customers are increasingly measuring the value of Corporate SMS not by the cost of the service but by the topline and bottomline contributions to their business.”


After implementing the [...]


15 years ago Bulletin brought mobile handsets into the internet age when we invented and patented the ability to forward email to your phone and reply to it  – the reply being what made this a convenient method of not just checking your email on the road (this was before feature-phones, let alone smartphones) but doing business.

Fast forward to 2016, and our Email2SMS service continues to be a large part of our business. Even though phones have changed dramatically over this time, email2sms continues to be an incredibly useful technology for many business scenarios.

  1. Simplicity
  2. Likely your users are familiar with email, and just as likely they’re already in the [...]

By |February 10th, 2016|Uncategorized|

Bulletin Celebrates over 10 years of enabling two-way SMS in ResMan


ResourceWare International Ltd assists companies to gain and retain competitive advantage through the ResMan® Application suite of activity tracking software.
The ResMan® software is a single product with standard configuration files for a number of vertical markets including Recruitment & HR, Community Services, Professional Services, Health & Safety, Training and Case Management providers. These files are then uniquely fine-tuned for each customer, and all set-ups support SMS integration.
The modular end-to-end software is enterprise scalable and user-configurable, empowering customers with the business tools to define, organise and track their own unique workflows and business processes.


In the highly competitive recruitment market, speed is of the essence among competing agencies [...]

By |January 22nd, 2016|Uncategorized|

9 Reasons Every Business Needs a Managed Mobility Strategy

A managed mobility strategy is critical to the growth and survival of modern businesses. Trends toward mobility are popping up at every turn including an increased mobile workforce and bring your own device (BYOD) proliferation. The proper mobility strategy will not only give you a modern edge, but also provide numerous benefits such as increased productivity, flexible growth, increased bottom line and more. Learn more about why your business needs a managed mobile strategy in this article from Forbes

Number of Mobile Workers in U.S. Will Exceed 105 Million by 2020

With enterprise mobility growing at staggering rates, the number of mobile workers is consistently increasing. A new forecast from International Data Corporation (IDC) predicts steady growth over the next five years, bringing the number of mobile employees from 96.2 million in 2015 to 105.4 in 2020 thanks to the latest in technological advancements.  According to research analyst Bryan Basset, mobility is now synonymous with productivity.  We couldn’t agree more.

Mobile Messaging Streamlines Communication & Helps to Improve Patient Care for Travel Nursing Companies – Part Two

The proliferation of travel nursing companies has created a convenient way for patients to receive the care they need from the comforts of their own home, and in order to keep this system running, communication is key to keep nursing staff in the know at all times.  BulletinMessenger provides a fast and simple solution to enable this communication at low cost to travel nursing companies, making it easier than ever to provide necessary information and interaction between the company, nurses, doctors, and potential and existing patients and their families, through mobile messaging.

Since field nurses share the workload in most organizations, this new and innovative outlet for communication provides [...]

Mobile Messaging Streamlines Communication & Helps to Improve Patient Care for Travel Nursing Companies – Part One

The benefits of using smartphones and mobile messaging technology within a hospital setting are incredible, from improving communication, to generating trust and fostering a positive culture among nurses and doctors alike to ultimately improve patient care.  These benefits can also be further broadened when applied within the field of travel nursing.

Nurses are critical to patient care, and the importance of their constant ability to communicate and coordinate with staff and patients in an “on-the-go” setting cannot be overemphasized – especially in life-threatening medical emergencies.  By employing a solution that enables reliable and streamlined communication, more time and effort can be spent on providing care to the [...]

This site is best viewed using current versions of Firefox, Chrome, Safari or Microsoft Internet Explorer at a screen resolution of 1024 x 768 or higher.

Download the latest version of Internet Explorer
Download the latest version of Firefox
Download the latest version of Google Chrome
Chat with us