Short Code Compliances

Short Code Requirements

Best Practices for Sending Messages to New Zealand Mobiles

New Zealand Privacy and Spam legislation

All messages must comply with NZ Privacy and SPAM legislation. Additional advice is available on the Department of Internal Affairs website.

Here is an example of a message that meets these guidelines:

ABC Sportswear: Come in store this Friday for 50% off all stock for VIP members. Make sure you bring your membership cards. Reply STOP to opt out or ph 0800XXXX.

[Note: a zero-rated short code needs to be in place for this marketing message to ensure the opt-out is free of charge to the recipient]

Department of Internal Affairs

The Department of Internal Affairs serves and connects people, communities and government to build a safe, prosperous and respected nation.

Ko tā te Tari Taiwhenua he whakarato me te hono i ngā iwi, ngā hapori me te kāwanatanga ki te hanga motu haumaru, tōnui, whai mana hoki.

DIA - Spam Information for Business DIA - Complain About TXT Spam

New Zealand Telecommunications Forum

The New Zealand Telecommunications Forum (TCF) is a member organisation; representing the majority of telecommunications providers in New Zealand (over 95% by revenue share).

Their members pay for their services, which include public good initiatives, disputes resolution services, logistical processes and consumer education, so consumers can access them for free.

The forum provides neutral, independent information about New Zealand telecommunications products and services and how the industry works in New Zealand.

TCF - Standards & Compliance

Unsolicited Electronic Messages Act

The Unsolicited Electronic Messages Act (UEMA), also called the anti-spam law, makes it illegal to: send spam to, from or within New Zealand, or using harvesting software to create address lists to send unsolicited commercial electronic messages, eg emails or text messages.

On September 5th 2007, the Unsolicited Electronic Messages Act 2007 came into force. The Act prohibits the sending of unsolicited commercial electronic messages with a NZ link. It also requires all commercial electronic messages to include information about who authorised the message and to provide a functional unsubscribe facility. Finally, it prohibits address-harvesting for the purpose of unsolicited commercial messages.

UEMA - Anti-Spam Law

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