More than 62 percent of businesses are taking an ad hoc, disjointed approach with mobile messaging by deploying more than one messaging platform. However, in order to obtain enhanced ROI from these solutions, organizations need to realize mobile messaging is much more than sales and marketing. Instead, businesses need a more holistic strategy for mobile messaging that includes engaging with customers throughout the entire lifecycle. Read more about how global enterprises are leveraging mobile messaging technology for employee and customer communication use cases across key business functions in this MobileMarketer™ article: http://www.mobilemarketer.com/cms/news/research/19856.html
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About the Author: Ayden Barnett
Ayden is Bulletin's Business Analyst and Product Owner based in the sunny office in Auckland, New Zealand.