Bulletin Messenger allows you to easily connect with your Customers & Drivers
Case Study: Brittany Ferries
Brittany Ferries needed to communicate with staff and passengers effectively and quickly to deal with emergencies and delays.
In the event of a delay (for example a ferry being diverted off course to help a private boat in trouble in the middle of the Channel), all UK staff are alerted by SMS using Bulletin Messenger. One email is sent to all the staff registered centrally on the relevant group/distribution list with different groups for each port. This means not only can staff relay the news quickly to passengers, but it saves time and money. Staff can then plan tasks effectively during the delay.
Brittany Ferries integrated Bulletin SMPP into their CRM system. By taking passengers' mobile phone numbers when they book online, they can keep passengers informed during every step of their journey. Now news of unexpected delays, caused by industrial action like the French Blockade at Cherbourg for example, can be fed to passengers due to board later in the day. Passengers are alerted by SMS with the new check-in time straight-away. The feedback from customers on this service has been excellent.
Having the passengers mobile number also gives Brittany Ferries another proven channel to sell and market their whole range of holiday and travel solutions.
Simon Hodgson, Brittany Ferries.
"This solution is great, not only does it save us time and money internally but it puts passengers first which in the competitive travel markets we operate in is absolutely vital."
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