Meet the Bulletin Executive Team

Bruce Herbert

Managing Director

Bruce Herbert joined Inc in March 2001. In addition to having an in-depth knowledge of the mobile messaging market, Bruce has extensive experience of developing new business opportunities in the international high-tech sector. Prior to joining the company, Bruce was the General Manager for Star Micronics NZ Ltd, an IT peripheral distribution company for Agfa, Lexmark, Acer and Star Micronics products. He has over 15 years experience directly in the IT industry covering vendor distribution, retail, corporate and government sales. His career roles have included responsibility for overall commercial and operational strategic direction and programs, vendor negotiations and sales development for global and national accounts. Bruce also has a BSc in Finance and Management from Edinburgh University.


Bill Cheney

Head of Channels and Enterprise

Bill joined in 2017 and specializes in Enterprise Sales and Channel Management. Bill has helped various Fintech companies expand locally as well as to new international markets.  Prior to joining, Bill was VP for Channel and Business Development for Verifone Mobile Money and helped develop successful go-to-market strategies for major multi-national Mobile Network Operators directly, as well as through major multi-national channel partners. He has a good grasp of complex technology solution sales for corporate and government organisations.  In his career over the past 20 years he has focused on sales and marketing in the finance and technology sector. Bill holds an Honours Degree in Economics from Stellenbosch University.


Mitendra M. Das

New Zealand Sales Manager

Mitendra has worked in highly respected companies in IT, Telecommunication and e-Commerce verticals. He has extensive experience in business development and sales to large corporates & the SME sector across diverse geographical regions. His association with started in 2005 before he joined the company as Country Sales Manager in 2011. He has in-depth understanding of the New Zealand market and takes pride in his ability to simplify customer requirements and propose optimal solutions using’s multi-channel messaging platform.


Jason Harris

Application Development Manager

Jason has worked his way up through the company, starting as a Test Lead before becoming Test Manager, and now Application Development Manager. He has been at the forefront of’s successful projects over the past years and continues to be heavily involved with implementing their latest ventures, where his determined and enthusiastic approach sees him “with his sleeves rolled up” and supporting whoever need assistance. Jason spent 12 years in the Royal Air Force as an electronics and radar technician before moving into software. He has experience over a diverse range of industries, including defense, travel, healthcare and mobile telecommunications. In his spare time, Jason enjoys riding his motorcycle and can be seen volunteering as a flag marshal at various motorsport events.