Meet the SMS Services Executive Team

Bruce Herbert

President and Chief Operating Officer

Bruce Herbert joined Inc in March 2001. In addition to having an in-depth knowledge of the mobile messaging market, Bruce has extensive experience of developing new business opportunities in the international high-tech sector. Prior to joining the company, Bruce was the General Manager for Star Micronics NZ Ltd, an IT peripheral distribution company for Agfa, Lexmark, Acer and Star Micronics products. He has over 15 years experience directly in the IT industry covering vendor distribution, retail, corporate and government sales. His career roles have included responsibility for overall commercial and operational strategic direction and programs, vendor negotiations and sales development for global and national accounts. Bruce also has a BSc in Finance and Management from Edinburgh University.

Phillip Linder

General Manager – New Zealand

Phillip’s background is in managing and developing staff and teams working in the Customer Service field, primarily in the Finance and Banking sector. Phillip has also been involved with computing for a long time, having built his first PC in 1989, with his first BASIC code following soon after. In 1997 Phillip worked with an early incarnation of email to SMS installed at Bell South, which was the early proving ground for some of Bulletin’s patented technology used today.

Jason Harris

Application Development Manager

Jason has worked his way up through the company, starting as a Test Lead before becoming Test Manager, and now Application Development Manager. He has been at the forefront of Bulletin’s successful projects over the past years and continues to be heavily involved with implementing our latest ventures, where his determined and enthusiastic approach sees him “with his sleeves rolled up” and supporting whoever need assistance. Jason spent 12 years in the Royal Air Force as an electronics and radar technician on anti-aircraft systems before moving into software. He has experience over a diverse range of industries, including defense, travel, healthcare and mobile telecommunications. In his spare time, Jason enjoys riding his motorcycle and can be seen volunteering as a flag marshal at various motorsport events.

Cassandra Plunkett

Company Finance Director

Cassandra brings a strong history of finance and administration experience to the company, providing a solid base for the business operations. Cas has brought knowledge from a variety of industries to the company which has enabled flexibility in the business. Handling the administration and finance of the company as efficiently and effectively as possible is Cas’ main goal.