Radio is one of the oldest forms of entertainment in the world, but today it’s being taken to a whole new level of audience engagement with modern ways to interact with listeners. As the usage of both wired and wireless phones grew, listeners were given the ability to take their interaction with radio stations to the next tier, requesting songs, entering contests, and more. Today, this communication has expanded once again thanks to the continued proliferation of smartphones and mobile messaging, adding a new twist to the listening experience.
In order to take advantage of this new medium, New Zealand radio stations have turned to Bulletin for our proven mobile messaging solutions enabled by Bulletin Connect API and Campaigner. With multiple options, stations are able to find the right fit for them depending upon their specific needs and technical expertise. Those who have the technical expertise and developers to create their own customized software can plug into Bulletin’s SMS Gateway API with just a few lines of code. Whereas stations looking for a turnkey messaging solution can opt for Campaigner, which requires very minimal effort on their end.
Mobile messaging is a highly effective solution for radio stations as it allows them to reach a specific targeted customer base anytime, anywhere. It also allows interaction with listeners that is fast, easy and highly cost-effective. With the simple use of short code, DJs and radio executives are able to initiate conversation with the audience, providing a brand new outlet of interaction that is more convenient than calling. This two-way connection has many uses including but not limited to: text to DJ, text voting, alerts, announcement of events and offers, text-to-win contests and sweepstakes, feedback, opinion polls, song requests, information requests, and branding.
There is no question that mobile messaging is the strategic choice for radio stations to grow their audience and better engage and interact with listeners. Contact us today and schedule a demo of our innovative, smart mobile messaging platform, Bulletin Messenger, to see just how much your station can benefit.