Audience Engagement: Why It’s A Must For Every Brand

Audience Engagement: Why It's A Must For Every BrandAs the world continues to ascend into a digital and mobile sphere of entertainment and communication, the proverbial ‘clutter’ marketers are tasked with cutting through grows exponentially.  Getting your message to your audience is simply not enough in the 21st century, you must converse and interact. Never has this been more crucial to building a brand than the present, but as daunting as this task may seem, the solution is quite simple, affordable, and is most likely right in front of you (or at least in your pocket).

Your mobile phone!

One in [...]

Building loyalty 160 characters at a time

Firstly, what is loyalty? I’ve been questioning what loyalty is both from a consumer perspective and as a provider, and the quote below got me thinking about it again today.

All real loyalty programs start in the same place: creating an experience or a product that is its own reward. We’re loyal because it makes us feel good, not because we’re being bribed.

While talking to my new Barista about why I was spending more of my money there now rather than spreading it around, we started to talk about what I do and he asked some great [...]

Mobile Marketing – A Golden Opportunity

There are so many demands on our marketing budget. Where does a modern marketer invest their resources make the most impact for their brand? There is one device that has infiltrated nearly everyone’s life – the mobile phone.

SMS on mobiles is ubiquitous. A successful well-planned mobile marketing strategy now delivers a larger bang for your marketing buck. SMS text messaging works. With SMS text messages averaging 92% open rate within an hour of receipt, it is certainly the number one channel for the modern audience.

Let us take a simple example of a brand wanting to talk with its customers. A simple campaign calling an inbound [...]

New SMS virtual numbers released

Question: What’s better than being in California?
Answer: Having a Virtual number in California!

Now you too can have all the benefits of being ‘local’ while still being able to enjoy the clean mountain air and real food while driving your classic truck listening to rock and roll.  Bulletin has just released new Virtual numbers for California (and many other locations) and you can reserve yours today.  A Virtual number for SMS gives you brand power and recognition at a low cost compared with a short code and receive SMS on line. Your SMS number is [...]

Marketers Leverage Bulletin Campaigner To Engage Their Audience

 As media continues to increasingly be more mobile, particularly with the fast-rising smart phone and tablet markets, marketers are aggressively searching for new ways to reach their on-the-go audiences. Bulletin Campaigner provides marketers with one of the most powerful and effective avenues to contact, and be contacted by, customers and consumers in the rapidly growing new mobile world by engaging audiences via SMS messages on their mobile phones. The effectiveness of SMS campaigns can, in part, be contributed to the ubiquitous aspect of SMS messages – they are accessible on all mobile phones.

Bulletin Campaigner can be easily integrated into [...]

Using QR Codes To Power Your SMS Marketing Campaign

QR (Quick Response) codes are gaining popularity due to their mass adoption by larger global brands and the fact they can carry quite a lot of information. You may have seen these little squares used on labels of your favourite soda, or perhaps on a billboard or magazine advert. QR codes can carry a myriad of information, in fact you’d be amazed at how much can be stored within a QR code and you’d also be surprised to find out that due to nifty error correction up to 30% of the QR code can be damaged with the resultant [...]

Infographic: The Benefits of Texting

Brought to you from one of our followers

The Benefits of Texting

Bulletin at the Meet the Buyer NZ Government event in Wellington today

Bulletin has long history with Governments at both national and local levels and today hopes to leverage that as we meet more of the people responsible for running our small but perfectly formed country.  The Wellington Meet the Buyer event is being jointly run by the Ministry of Economic Development (MED) and BusinessNZ, and is the first of its kind involving government and business.

Bulletin helps governments and NGO’s with speedy mass communication as well as targeted messaging.  The same services that they use are available to you and your organisation today whether you want to target your users with [...]

Introducing Messenger VI

Sometimes it feels like the more things change the more they stay the same and you are right… Messenger has changed so much in the last 10 years it almost looks exactly the same as it did in 2003.  Sure, we have added new features like email2sms, bulk sender, expanded address books, a mobile interface and more but it looks much the same as it did the night the Govenator said good night to both his families and went off to rescue Cali.

Erin, our new designer, impressed us in her second interview with a vision for the future of Messenger.  It was not hard to see how it would [...]

Messenger Update

Our Bulletin Messenger platform is scheduled for an update next week or maybe a little later.  The exact timing is to be advised but once our testers are happy we’ll post the details and ‘leak’ some information about the changes.

We are rather proud of this release, not only for what is in it, but also for what it allows us to do over the next few months.  The immediate changes will be noticeable as Erin (our designer) has a vision that includes more space, more features but more clarity.  Some other changes are less obvious to most except our power users but all add to the value [...]

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