Key highlights:

  • SMS gains more traction from customers than other digital marketing mediums
  • Lack of personal messaging and more of business messaging a reason for higher conversion
  • More chance of targeting and finding out who opened the SMS

 

Do you wonder why you are being bombarded by text messages (SMS) by restaurants, shops, retailers, et al, every day? One word – ROI.

 

Bulletin’s Head of Channels and Enterprise, Bill Cheney, commented: “Companies that want to assess the benefit of this trend for their industry or particular service, should contact Bulletin to discuss the statistics and returns relevant to their [...]