Like most schools, you probably use email, Facebook, and Twitter to communicate with students. Whether you’re sending out a crime alert, upcoming payment reminder, or promoting an on-campus event, these three channels are the most widely used forms of communication amongst colleges and universities. Why do you think that is? Is email really the best way to reach college students in a moments notice? What about Facebook? Twitter?
According to experts, there’s an even more effective way of contacting and being contacted by students – [...]