How to Get ROI from Your Enterprise Mobile Messaging

ROI BlogWhen it comes to using mobile messaging within a company, having a fast and convenient way to stay in touch can be invaluable – if selected and used properly. 75% of organizations demand return on investment on their mobile messaging initiatives in less than year.  In order to make their investments count, however, enterprises must integrate a flexible mobile messaging platform that supports multiple use cases across business functions – instead of having a siloed and disjointed approach to mobile strategy.  This article from Information Age explores how enterprises can improve customer and employee communications across the business by [...]

Webinar: Getting Started With Bulletin

If you missed our last webinar, don’t fret. We’re holding our second webinar Tuesday April 15th @ 11am PST going over the basics of Bulletin Messenger.

We’ll be covering a lot but once you leave, you’ll be able to successfully create your own text messaging campaigns and much more.

Agenda:

  • Dashboard: Navigation overview.
  • The Basics: Importing and managing address books, uploading recipient files, searching, block lists, sub-users and permissions management.
  • Messaging: Composing and sending messages, scheduling messages, SMS merge, message source and reply options, Email2SMS.
  • Advanced Settings: White labeling.

All you need to attend this webinar is a computer, internet connection, and some speakers or headphones to follow along. Remember, this is a FREE webinar, so sign up [...]

Free Webinar: Learn the Basics of Bulletin Messenger

Just getting started with Bulletin? Then you’ll love this: Thursday at 11am PST, we’re offering a free webinar going over the basics of our service. We’ll be covering a lot, but once you’re done with this webinar, you’ll be able to easily create your own text messaging campaigns and much more.

Agenda:

  • Dashboard: Navigation overview.
  • The Basics: Importing and managing address books, uploading recipient files, searching, block lists, sub-users and permissions management.
  • Messaging: Composing and sending messages, scheduling messages, SMS merge, message source and reply options, Email2SMS
  • Advanced Settings: White labeling.

All you need to attend this webinar is a computer, internet connection, and some speakers or headphones to follow along. Remember, this [...]

Why Consumers Opt-Out of Mobile Marketing (and How to Prevent It) – Part 2

Woman Texting on Smartphone

Now that we know what causes consumers to opt out, we can try and prevent it from happening as often in the future. How? Follow this 5 step guide and create a mobile marketing campaign guaranteed to keep your customers engaged:

1. Timing is of the Essence

Timing messages can be tricky. If messages are sent too often, consumers may get annoyed and opt out, but if messages are sent too little, your messages won’t resonate with your consumers. It’s important to find [...]

Why Consumers Opt-Out of Mobile Marketing (and How to Prevent It) – Part 1

Friends Text Messaging Through Smart Phone

Let’s be honest; No one enjoys it when people unsubscribe from their marketing list.

With all the time and effort you put into creating and growing your list, carefully crafting messages, and sending them out, it’s never fun when someone hits you with a, “thanks, but no thanks.” Whether you’re a marketing guru, a qualified professional, or simply a beginner, you’re always going to experience people opting out of your list. While you can’t always predict the future, you can be aware of some common themes that may help prevent [...]

What You Need to Know About New TCPA Regulations

FCC-logo2

New FCC regulations are going into effect on October 16, 2013 as part of the Telephone Consumer Protection Act (TCPA). These regulations apply to all United States marketing SMS traffic, with few exceptions, as explained below. Bulletin requires all clients to be compliant with these new laws as outlined in our Master Services Agreement.

As part of the new TCPA regulations:

Marketers must have explicit prior written consent for certain types of marketing text messages sent to consumers
• The new law puts the burden of proof of this consent on the marketer.
• There are stiff penalties for [...]

Conditioned Response Marketing

Condition Response Marketing Cover

 Whether in a meeting, watching a live sporting event, or carrying on an active conversation, we will immediately put our task on hold to respond to a text message once it is received.

As the popularity of text messaging has grown, we have become conditioned to respond to a text message instantly, almost compulsively, no matter how busy we may be.

Download this white paper and discover:

  • How the psychology concept of conditioned response can help deliver mobile marketing success
  • How to compose messages that almost guarantee a response
  • How to effectively market your product via SMS

Click here to access your free white paper

 

By |September 11th, 2013|Bulletin News, How To, Media|

Go Green with Bulletin Text Messaging

The eco² benefits of Bulletin Text Messaging

Go Green with Bulletin Text Messaging

Switching to SMS from paper makes sense ecologically and financially.

Organisations responsible for sending traditional paper-based mail will benefit the Earth and their bottom line by using text messaging as a substitute. Briefly, we’ll discuss just two of those benefits -

  1. Reducing costs by [...]

TXT Fundraising – Small donations for Big Causes

Much has been made recently about how the US Presidential Campaigns have been allowed to utilise SMS for fundraising and this has raised awareness of the avenue but it is not just for Donkeys and Elephants.

SMS Fund for fundraising has been used by Charities for many years as a way to generate donations especially from the younger markets, some campaigns with more success than others.  Is Obama Inc. a charity or does Romney really need your $5 when Corporate America is bank rolling their luncheons?  Probably not, but [...]

SMS in Schools: Increasing Attendance and Parent Confidence

Playing hooky. Skipping school. Ditching class. No matter how you phrase it, students have been truant from class since the first school bell rang.  Parents and teachers have been trying to ensure students make it to, and stay in, class for just as long. Now educations have a powerful tool to combat truancy and boost attendance – SMS.

Students brought SMS (text messages) into the mainstream and now parents and educators can use one their student’s favorite methods of communication to keep them in class. Bulletin’s SMS education solutions allow educators to notify parents/guardians immediately via SMS when their child is truant. This hold’s the student accountable and keeps the [...]

Message
This site is best viewed using current versions of Firefox, Chrome, Safari or Microsoft Internet Explorer at a screen resolution of 1024 x 768 or higher.

Download the latest version of Internet Explorer
Download the latest version of Firefox
Download the latest version of Google Chrome
Ok
Chat with us