Mobile messaging, be it OTT or SMS, is growing at staggering rates. Juniper Research recently concluded that by 2019, 438 billion messages will be sent and received every single day. With significant trends toward OTT apps, mobile messaging is thriving within the enterprise sector, creating opportunities for enhanced productivity and simplicity when it comes to communication and connectivity. Read more about Juniper’s research in this Tech Times article: http://www.techtimes.com/articles/67352/20150709/438-billion-daily-volume-of-mobile-and-online-messages-by-2019.htm
Enterprise mobility is a growing trend permeating just about every industry. Affecting marketing, internal and external communications, daily business functions and consumer interaction, mobile messages and applications are quickly being adopted by the enterprise. This infographic from Randstad Technologies highlights 5 ways mobility trends have expanded beyond BYOD to develop a highly productive and simplified business environment. http://www.fiercemobileit.com/story/infographic-beyond-byod-5-mobility-trends-impacting-business/2015-04-20
Originally posted by Portio Research
Guest Post, courtesy of Bulletin.net: Lately, there’s been plenty of buzz in the mobile messaging industry about the “death of Short Message Service (SMS)” due to the growing proliferation of OTT (Over-The-Top) messaging. While it’s true that OTT is rapidly gaining market share as peer-to-peer SMS approaches what is believed to be its ultimate peak, the ultimate “death of SMS” is not even on the horizon. SMS, or Short Message Service, and OTT messaging, are designed in [...]
Every year, mobile technologies have been pushing further to the forefront of enterprise priority lists. Now, with millennials beginning to enter into the business world, companies are placing an even greater focus on mobile. As a result, mobile trends like Two-Factor Authentication (2FA) authentication and Application-to-Person (A2P) text messaging are predicted to arise and proliferate in 2015. Read about these and more predicted mobile trends for 2015 in this RCR Wireless article: http://www.rcrwireless.com/20150113/opinion/2015-predictions-old-school-text-messaging-capabilities-bring-new-mobile-possibilities-tag10
Customer service is an important aspect of a company. With mobile messaging becoming more popular, customer service via text can enable a better experience for your customers and is more efficient for your support teams. 90 percent of all SMS text messages are read within three minutes of being received; this gives companies a great way to reach out and make the customer experience more personal. As mobile grows even bigger in the future, more and more businesses will migrate their customer service from phone to text messaging. Learn [...]
More than 62 percent of businesses are taking an ad hoc, disjointed approach with mobile messaging by deploying more than one messaging platform. However, in order to obtain enhanced ROI from these solutions, organizations need to realize mobile messaging is much more than sales and marketing. Instead, businesses need a more holistic strategy for mobile messaging that includes engaging with customers throughout the entire lifecycle. Read more about how global enterprises are leveraging mobile messaging technology for employee and customer communication use cases across key business functions in this MobileMarketer™ [...]
Mobile messaging is quickly becoming adopted by many universities around the world to provide two-way communication between students and faculty in emergency situations. One of the latest universities to take advantage of this platform is the University of New Brunswick in Canada. In just a few short weeks, University officials will have a fast and simple way to alert students of any campus incident virtually instantly via text, email and more. Learn more about how U.N.B is using this new technology to keep their students and faculty safe from CTV Atlantic
Companies and organizations are finding new and effective ways to use mobile messaging to streamline business functions. One of the latest organizations to take advantage of this versatile platform is the Springfield-Greene County Library District, which now allows patrons to receive text message notices and alerts including due date reminders, pick–up / cancellation notices, and more. Thanks to the power of mobile messaging, communication for library [...]
Engaging staff is critical in a hospital environment in order to improve communication, generate trust and foster a positive culture among nurses and doctors alike. Having constant contact through mobile messaging leads to highly efficient communication that is critical in emergency situations, allowing staff to offer the highest level of care possible to each and every patient. In this article from American Nurse Today, Registered Nurse Candace Smith discusses the incredible benefits of using smartphones and mobile technology within a hospital setting. Read more http://www.americannursetoday.com/using-mobile-technology-engage-nursing-staff/.
As texting becomes more mainstream, it is now commonplace to use this form of communication in a professional setting. In real estate, mobile messaging can be a powerful tool to instantly reach a highly specific target market and share information of any kind. In this article, Andrew Flachner of Inman Select shares six simple etiquette tips for professional messaging within the real estate market in order to maintain a positive relationship with consumers. Read more: http://goo.gl/xkPeU7.