SMS still generates the maximum ROI for advertisers in digital marketing today

 

Key highlights:

  • SMS gains more traction from customers than other digital marketing mediums
  • Lack of personal messaging and more of business messaging a reason for higher conversion
  • More chance of targeting and finding out who opened the SMS

 

Do you wonder why you are being bombarded by text messages (SMS) by restaurants, shops, retailers, et al, every day? One word – ROI.

 

Bulletin’s Head of Channels and Enterprise, Bill Cheney, commented: “Companies that want to assess the benefit of this trend for their industry or particular service, should contact Bulletin to discuss the statistics and returns relevant to their [...]

New Ovum Report Reveals Strong Enterprise Appetite for RCS Messaging and Chat Bots While Confirming the Continued Growth of A2P SMS

– A third of businesses ready to use Rich Communications Services (RCS) messaging 

– A quarter are already using Chat bots mostly via chat apps or social media 

– 23% indicate that their use of two-way (actionable) SMS has increased  

 

 

Ovum’s Enterprise Messaging Survey 2017, launched today, explores the rapidly-evolving business-to-consumer communications market, revealing a growing business appetite for more interactive forms of enterprise messaging, including two-way SMS, enhanced SMS such as messaging based on the Rich Communications Standard and Chat bots.

 

The report canvassed 100 companies in seven countries to investigate [...]

By |August 18th, 2017|Uncategorized|
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