Messaging (SMS and Facebook Messenger) plays a major role in achieving optimal marketing automation

Bill Cheney, Head of Channels and Enterprise for Bulletin has strong opinions about marketing automation.  At a recent training workshop for Channel Partners he was quoted as saying: “One of the strongest growth areas for A2P messaging within our channels has been marketing automation utilising SMS. In order to remain relevant and make Channel partners’ offerings more compelling to New Zealand and global organisations, Bulletin continues to enhance the services Channel Partners sell.  Channel partners can offer their customers a true omni-channel communication experience harnessing the power of SMS, growth in [...]

By |November 3rd, 2017|Uncategorized|

SMS still generates the maximum ROI for advertisers in digital marketing today

 

Key highlights:

  • SMS gains more traction from customers than other digital marketing mediums
  • Lack of personal messaging and more of business messaging a reason for higher conversion
  • More chance of targeting and finding out who opened the SMS

 

Do you wonder why you are being bombarded by text messages (SMS) by restaurants, shops, retailers, et al, every day? One word – ROI.

 

Bulletin’s Head of Channels and Enterprise, Bill Cheney, commented: “Companies that want to assess the benefit of this trend for their industry or particular service, should contact Bulletin to discuss the statistics and returns relevant to their [...]

New Ovum Report Reveals Strong Enterprise Appetite for RCS Messaging and Chat Bots While Confirming the Continued Growth of A2P SMS

– A third of businesses ready to use Rich Communications Services (RCS) messaging 

– A quarter are already using Chat bots mostly via chat apps or social media 

– 23% indicate that their use of two-way (actionable) SMS has increased  

 

 

Ovum’s Enterprise Messaging Survey 2017, launched today, explores the rapidly-evolving business-to-consumer communications market, revealing a growing business appetite for more interactive forms of enterprise messaging, including two-way SMS, enhanced SMS such as messaging based on the Rich Communications Standard and Chat bots.

 

The report canvassed 100 companies in seven countries to investigate [...]

By |August 18th, 2017|Uncategorized|
Message
This site is best viewed using current versions of Firefox, Chrome, Safari or Microsoft Internet Explorer at a screen resolution of 1024 x 768 or higher.

Download the latest version of Internet Explorer
Download the latest version of Firefox
Download the latest version of Google Chrome
Ok
Chat with us