Is SMS making a comeback among messaging apps?

Is SMS making a comeback among messaging apps?


  • Skype Lite app introduced a new feature which allows you to send text messages via SMS to friends
  • Facebook Messenger is lending support for the traditional text messaging service SMS
  • Sarahah has risen in popularity as is trending at No.4 in Apple’s App Store


Bulletin’s Managing Director Bruce Herbert commented: “We are seeing the divide between companies using corporate SMS to their benefit, and those who are not.  The difference in customer and staff engagement are significantly in favour of A2P message users.”


The traditional text messaging service 

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Text, tweet, Facebook, repeat. We all know how addicting technology can be, especially mobile technology. Take a look at the smartphone – the 21st century’s ‘man’s best friend’. Not only do we want to be digitally connected through our smartphones, we NEED to be. We are constantly using our smartphones throughout the day, whether it’s to check the time (who needs a watch anymore?), reply to a text message, or Instagram lunchtime updates of our tuna salad. We have all felt that instant moment [...]

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