QR (Quick Response) codes are gaining popularity due to their mass adoption by larger global brands and the fact they can carry quite a lot of information. You may have seen these little squares used on labels of your favourite soda, or perhaps on a billboard or magazine advert. QR codes can carry a myriad of information, in fact you’d be amazed at how much can be stored within a QR code and you’d also be surprised to find out that due to nifty error correction up to 30% of the QR code can be damaged with the resultant [...]
Bulletin’s Sydney team took a mini field trip Wednesday to attend the seminar “Tablet Media – A Content Revolution” presented by the Australia Interactive Media Industry Association (AIMIA) and Oomph, to gain a little more insight into the rapidly growing tablet market. The event, which was hosted at the KPMG Auditorium in Sydney, featured numerous presentations from industry leaders such as Google, ABC and Haymarket. The overwhelming message from all presenters is that the tablet market is not only vast and expanding, but has also created consumers that posse a never-ending thirst for engaging, interactive content.
As consumers continue to [...]