When it comes to using mobile messaging within a company, having a fast and convenient way to stay in touch can be invaluable – if selected and used properly. 75% of organizations demand return on investment on their mobile messaging initiatives in less than year. In order to make their investments count, however, enterprises must integrate a flexible mobile messaging platform that supports multiple use cases across business functions – instead of having a siloed and disjointed approach to mobile strategy. This article from Information Age explores how enterprises can improve [...]
Firstly, what is loyalty? I’ve been questioning what loyalty is both from a consumer perspective and as a provider, and the quote below got me thinking about it again today.
While talking to my new Barista about why I was spending more of my money there now rather than spreading it around, we started to talk about what I do and he asked some great [...]