SMS still generates the maximum ROI for advertisers in digital marketing today

 

Key highlights:

  • SMS gains more traction from customers than other digital marketing mediums
  • Lack of personal messaging and more of business messaging a reason for higher conversion
  • More chance of targeting and finding out who opened the SMS

 

Do you wonder why you are being bombarded by text messages (SMS) by restaurants, shops, retailers, et al, every day? One word – ROI.

 

Bulletin’s Head of Channels and Enterprise, Bill Cheney, commented: “Companies that want to assess the benefit of this trend for their industry or particular service, should contact Bulletin to discuss the statistics and returns relevant to their [...]

Is SMS making a comeback among messaging apps?

Is SMS making a comeback among messaging apps?

https://www.facebook.com/bulletinnet/

 

  • Skype Lite app introduced a new feature which allows you to send text messages via SMS to friends
  • Facebook Messenger is lending support for the traditional text messaging service SMS
  • Sarahah has risen in popularity as is trending at No.4 in Apple’s App Store

 

Bulletin’s Managing Director Bruce Herbert commented: “We are seeing the divide between companies using corporate SMS to their benefit, and those who are not.  The difference in customer and staff engagement are significantly in favour of A2P message users.”

 

The traditional text messaging service 

438 Billion: Daily Volume of Mobile and Online Messages by 2019

438 Billion-bulletin-blog-imgMobile messaging, be it OTT or SMS, is growing at staggering rates. Juniper Research recently concluded that by 2019, 438 billion messages will be sent and received every single day. With significant trends toward OTT apps, mobile messaging is thriving within the enterprise sector, creating opportunities for enhanced productivity and simplicity when it comes to communication and connectivity. Read more about Juniper’s research in this Tech Times article: http://www.techtimes.com/articles/67352/20150709/438-billion-daily-volume-of-mobile-and-online-messages-by-2019.htm

Bulletin to Discuss Global SMS Landscape at International Telecoms Week (ITW) 2015

International-Telecoms-Week

VP of Business Development, Michael Messner, to Participate on the Panel: “The International SMS Landscape: Different Business Models, Services, Regulation and Challenges”

 

SAN DIEGO, CA, USA – April 30, 2015Bulletin.net, a leading provider of cloud-based mobile messaging Software-as-a-Service (SaaS), today announces that its Vice President of Business Development, Michael Messner, will participate on the International Telecoms Week (ITW) 2015 SMS Workshop panel: “The International SMS Landscape: Different Business Models, Services, Regulation and Challenges”, taking place Wednesday, May 13 at 9:30 AM in the Swissôtel Chicago’s Swiss Tower, Gold [...]

Smart Messaging: Integrated SMS and OTT

Originally posted by Portio Research

 

Closeup of using modern mobile phone with email icons around it.Guest Post, courtesy of Bulletin.net: Lately, there’s been plenty of buzz in the mobile messaging industry about the “death of Short Message Service (SMS)” due to the growing proliferation of OTT (Over-The-Top) messaging. While it’s true that OTT is rapidly gaining market share as peer-to-peer SMS approaches what is believed to be its ultimate peak, the ultimate “death of SMS” is not even on the horizon. SMS, or Short Message Service, and OTT messaging, are designed in [...]

2015 Predictions: ‘Old School’ Text Messaging Capabilities Bring New Mobile Possibilities

2015 Predictions Blog Photo_BulletinEvery year, mobile technologies have been pushing further to the forefront of enterprise priority lists. Now, with millennials beginning to enter into the business world, companies are placing an even greater focus on mobile. As a result, mobile trends like Two-Factor Authentication (2FA) authentication and Application-to-Person (A2P) text messaging are predicted to arise and proliferate in 2015. Read about these and more predicted mobile trends for 2015 in this RCR Wireless article: http://www.rcrwireless.com/20150113/opinion/2015-predictions-old-school-text-messaging-capabilities-bring-new-mobile-possibilities-tag10

Why SMS is the New Channel for Customer Support

SMS Custoner Support Blog Photo_BulletinCustomer service is an important aspect of a company. With mobile messaging becoming more popular, customer service via text can enable a better experience for your customers and is more efficient for your support teams. 90 percent of all SMS text messages are read within three minutes of being received; this gives companies a great way to reach out and make the customer experience more personal. As mobile grows even bigger in the future, more and more businesses will migrate their customer service from phone to text messaging. Learn [...]

Don’t Let Siloed Messaging Strategies Restrict Mobile’s Potential for Your Business

Siloh Messaging Strategies BlogMore than 62 percent of businesses are taking an ad hoc, disjointed approach with mobile messaging by deploying more than one messaging platform.  However, in order to  obtain enhanced ROI from these solutions, organizations need to realize mobile messaging is much more than sales and marketing.  Instead, businesses need a more holistic strategy for mobile messaging that includes engaging with customers throughout the entire lifecycle.  Read more about how global enterprises are leveraging mobile messaging technology for employee and customer communication use cases across key business functions in this MobileMarketer™ [...]

‘Emergency Notification System’ to be Implemented at N.B. Campuses

Emergency Notification BlogMobile messaging is quickly becoming adopted by many universities around the world to provide two-way communication between students and faculty in emergency situations. One of the latest universities to take advantage of this platform is the University of New Brunswick in Canada. In just a few short weeks, University officials will have a fast and simple way to alert students of any campus incident virtually instantly via text, email and more. Learn more about how U.N.B is using this new technology to keep their students and faculty safe from CTV Atlantic 

Library adds text messaging for item pick-up, renewal

Library adds text messages for pick-up_Bulletin BlogCompanies and organizations are finding new and effective ways to use mobile messaging to streamline business functions.  One of the latest organizations to take advantage of this versatile platform is the Springfield-Greene County Library District, which now allows patrons to receive text message notices and alerts including due date reminders, pickup / cancellation noticesand more. Thanks to the power of mobile messaging, communication for library [...]

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