Big brands using social media platforms such as Facebook and Twitter have garnered quite a bit of media attention recently as they integrate social networking into their broader marketing strategy. Yet, major global brands have already invested in mobile marketing to engage their audience in two-way conversations that have one of the highest rates of immediate response from clients/customers. Mobile marketing, specifically text messaging, boasts high response rates and produces quantifiable data that organizations can utilize throughout their company.

Mobile campaigns with text messaging as a centrepiece are used by organizations large and small, but what major brands are using SMS campaigns, and how? Below are 3 major brands and [...]