Let’s be honest; No one enjoys it when people unsubscribe from their marketing list.
With all the time and effort you put into creating and growing your list, carefully crafting messages, and sending them out, it’s never fun when someone hits you with a, “thanks, but no thanks.” Whether you’re a marketing guru, a qualified professional, or simply a beginner, you’re always going to experience people opting out of your list. While you can’t always predict the future, you can be aware of some common themes that may help prevent your customers from opting out:
Consumers hate SPAM
Irrelevant messages make for not-so-satisfied customers
No incentive equals no value
While having people opt-out of your marketing list is never fun, it’s not the end of the world – it’s part of the business. However, now that we know what causes consumers to opt-out, we can take necessary steps to try and prevent it from happening as often in the future.
What are you doing to prevent consumers from opting out? In part 2 of this article we will recommend strategies to retain and grow your mobile marketing list.